(TUCSON, AZ) Aug. 17, 2023 – The Collective Association (TCA) has added 10 new members, including Desert Takeover Football Collective, representing a diverse group of universities, geographies, and conferences to their growing mission of advocating for student-athletes and further development of the NIL marketplace. The TCA made national news this summer by founding the first-ever collective trade association, creating a unified voice for this vital group in the ever-evolving landscape of name, image, and likeness.
Desert Takeover Football Collective is the first NIL collective dedicated to Arizona Football student-athletes. Desert Takeover connects Arizona football student-athletes with NIL opportunities to help them grow their brand and connect with the community.
The 10 new members of The Collective Association are as follows:
- Wildcat NIL (Kansas State University)
- Garnet Trust (University of South Carolina)
- Mass St. Collective (University of Kansas)
- The 1870 Society (Ohio State University)
- The 5430 Foundation (University of Colorado)
- Desert Takeover Football Collective (University of Arizona)
- Every True Tiger (University of Missouri)
- The Royal Blue (BYU)
- Sun Angel Collective (Arizona State University)
- 502Circle (University of Louisville)
Desert Takeover is the second collective powered by Blueprint Sports to join the TCA. Among the TCA’s goals are the implementation of an agent registry, lobbying for uniformity across state laws, and finding points of commonality between key stakeholders in creating a sustainable NIL model.
About Desert Takeover
Desert Takeover is a fan-driven and alumni-led Name, Image, and Likeness (NIL) collective for University of Arizona football student-athletes, alumni, and fans. Community members who commit their support to Desert Takeover, are pledging to maximize opportunities for football student-athletes to build their brand and earn compensation. In addition, community supporters gain access to exclusive events, autograph sessions, and more. Desert Takeover is powered by parent company Blueprint Sports. For more information visit deserttakeover.com and follow @DesertTakevoer on Facebook, Instagram and Twitter.# # #Media Contacts:
Ray Wells, Desert Takeover Executive Director