Desert Takeover is a fan-driven and alumni-led Name, Image, and Likeness (NIL) program for University of Arizona football student-athletes, alumni, and fans. When you commit to Desert Takeover, you’re committing to maximizing opportunities for football student-athletes to build their brand and earn compensation. Plus, you gain access to exclusive events, autograph sessions, and more. Whether you are a fan, alumni, or an organization, our common goal is to create partnerships and make an impact for the betterment of the community.


University of Arizona student-athletes are highly recognized and supported throughout the state. Partnering with a football student-athlete can help grow your audience and drive traffic to your business. Partner with a football student-athlete for a marketing campaign, digital activation, or special event. The sky is the limit! 


Desert Takeover allows football student-athletes to engage with and help support charitable causes in their community, while supporters earn a tax-deductible benefit for their contributions. This is all made possible through a partnership with the BPS Foundation, a 501 c3 organization. 


Get in the NIL game at a level that works for you! Explore Desert Takeover memberships and get exclusive benefits including autographed merchandise, access to events, and more.