What does Name, Image, and Likeness (NIL) mean?

“NIL” is the term associated with student-athletes’ ability to earn money off their individual brand. As of July 1, 2021, student-athletes across the country can now profit off their name, image, and likeness. Prior to July 1, 2021, a student-athlete could not monetize from creating a YouTube channel, hosting a camp, or selling a signed jersey. Now, for example, a student-athlete may earn money for:

• Hosting their own football, soccer, or other sports camp. 

• Partnering with and promoting a local restaurant or business.  

• Having a photoshoot and autograph session. 

Is Desert Takeover affiliated with the University of Arizona?

No. Desert Takeover is a third-party organization, not affiliated with the University of Arizona. However, Desert Takeover’s leadership is comprised, in part, by University of Arizona alumni and former professional athletes dedicated to creating a program that exclusively benefits the football student-athletes, fans, and businesses in the community. 

I’d like to set up a meet and greet with a football student-athlete, have a student-athlete coach my child, or get a personalized video. Are you able to assist with this?

Yes! If there is a custom opportunity you would like to create with an University of Arizona football student-athlete, we will do our best to facilitate the engagement.

I am a business owner and would like to align my brand with Desert Takeover. How can I get more involved? 

Desert Takeover is always looking to add value to fans, football student-athletes, and businesses in the community. Partnering with a local football student-athlete can be a great extension of your brand and help expand your marketing. If you have ideas for partnership opportunities, please email US at  

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Arizona football student-athletes are highly recognized and supported throughout the state. Partnering with a student-athlete can help grow your audience and drive traffic to your business. Partner with a football student-athlete for a marketing campaign, digital activation, or special event. The sky is the limit! 


Desert Takeover allows football student-athletes to engage with and help support charitable causes in their community, while supporters earn a tax-deductible benefit for their contributions. This is all made possible through a partnership with the BPS Foundation, a 501 c3 organization. 


Get in the NIL game at a level that works for you! Explore Desert Takeover memberships and get exclusive benefits including autographed merchandise, access to events, and more.